# Store Structure

## Site Map
1. `index.html` - Home
2. `shop.html` - Collections grid
3. `product-template.html` - Template PDP
4. `product-pack.html` - Pack PDP
5. `product-guide.html` - Guide PDP
6. `cart.html` - Cart + checkout handoff
7. `thank-you.html` - Order confirmation
8. `upsell-bundle.html` - Upsell #1 (complementary bundle)
9. `upsell-membership.html` - Upsell #2 (continuity offer)
10. `download.html` - Entitlement and download delivery

## Primary CTA Map
- `index.html`: `Browse Products`
- `shop.html`: `Open PDP`
- `product-*.html`: `Buy [Product Type]`
- `cart.html`: `Pay Now (Demo)` (Stripe handoff point)
- `thank-you.html`: `See Upgrade`
- `upsell-bundle.html`: `Accept Offer`
- `upsell-membership.html`: `Activate Sprint`
- `download.html`: access links (delivery state)

## Navigation Model
- Header nav: Home / Shop / Docs or Flow Spec / Cart or Downloads
- PDP secondary CTA: return to shop
- Confirmation and upsell pages keep forward-only conversion flow

## Tracking Events (GA4/Data Layer)
- `view_item`
- `view_item_list`
- `add_to_cart`
- `begin_checkout`
- `purchase`
- `view_thank_you`
- `upsell_accepted`
- `upsell_declined`
- `delivery_accessed`

## Key Data Entities
- `products`
- `orders`
- `upsell_offers`
- `download_entitlements`